The economic climate of today is very difficult. As such, CPA firms are working with professional developers to make quality CPA websites to back their advertising programs. However, the value of your CPA website goes beyond just advertising, it can also substantially shrink your business’ expenses and also create efficiencies in terms of your staff expenses.
There are various ways to shrink your overhead expenses. One particularly great strategy is to utilise an email service and stop sending newsletters through US mail. There are many that will create and deliver your enewsletter for you. Beyond the expected financial benefits of saving money on of printing, postage, and the labor cost of addressing/stuffing envelopes, this also drives qualified traffic to your website.
Another great use for your website is distributing tax forms. It is very labor intensive to mail tax forms to your clients. It is also very expensive. Not only must your firm pay for postage, but the labor cost associated with this practice is not billable, either. A better idea is to create a document center on your website. This document center can contain tax forms that your clients can download.
Every tax season, mailing your tax organizer is expensive in terms of postage. It is also a burden on your staff. This can cost hundreds of dollars, depending upon the size of your client base. It also takes a lot of cycles for your office staff to print and collate the documents, then fill and address envelopes.
A CPA website allows you to create an electronic PDF which your clients can download and print themselves. Some modern CPA websites have their tax organizers posted as an online form. This can be securely sent online directly via the website. This has the potential to save you and your client time and money.
Tax season also creates a large postal service expense. As the April 15 deadline approaches, clients sometimes procrastinate sending their documents, which is frustrating for both you and the client. Frequently, you must resort to overnight mail so that you don’t miss deadlines. A CPA website can include a secure file transfer feature, which allows your clients to submit their confidential documents quickly and safely, without the postal service expense.
A “Track My Refund” feature on quality CPA websites is a client favorite. It is very simple to create this feature, which enables current customers, leads, and other website visitors to inquire about their income tax refund’s status.
The most significant purpose of a CPA website is surely marketing. However, it can also shrink your expenses, gain new leads, and help you help your current customers.